Welcome To Yara Electronics

Yara Electronics, is the newly formed electronics division of Cheenu Amma Aalloy (P) Ltd. Yara meaning Bright Light in Sanskrit, is formed with the sole purpose of providing quality products at reasonable price.

At Yara Electronics, we design and market consumer electronic products. Currently, we have in our portfolio LED TV Online of varying sizes such as 32 inch led tv, 40 inch led tv, 43 inch led tv,50 inch led tv and 55 inch led tv, Washing Machines and Home Theatre Systems. Soon, we will expand the product line to include Air Conditioners and Refrigerators.

At Yara Electronics, we develop cutting edge products with superior performance and quality. Our LED TV Online include the latest 4K Ultra High Definition Panels, with Dolby Speaker models and In-built Soundbar models. All the products in our Led TV portfolio are with A+ grade panel, a uniqueness that no other TV manufacturing company offers.

When it comes to washing machines, design is the key element. The glass top lids with floral designs come as the first of its kind products in India. We also design registration for the flip-open knob control panels for our washing machines.

Our Air Conditioners, which we are planning to launch in the upcoming AC season, comes with energy saving Inverter technology, which reduces the power consumption by 40%.

LED TV India and all product in our portfolio is designed for the needs of the Indian customer. Also, at the same time are reasonably priced so for a common man to easily afford it.

Cheenu group of companies under the leadership of Mr. P. Moorthy was started as a steel trading company in the year of 1973, involved in steel scrap trading for the past 40 years.

A decade back ventured into In-House Steel Production by setting up a steel foundry. Currently we have the largest steel billet- manufacturing unit in Coimbatore with a capacity of 8000 tonnes per month.

We are one of the largest importers of steel crap, which we use for both for internal consumption in steel foundry and also for trading purposes. as a part of a backward integration, we have started ship-breaking operations.

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Our marketing team strives to impart quality products with research focus on General, Economical and Environmental needs.

To fulfill customer needs by supplying value products.


Audio Service to play

Audio service for high sounds quality and effect to control the music or video,news.etc..




To offer better TV varities and in lower price with the best technology in the town and .to earn our Customer’s loyalty by delivering sales and service experiences with high quality,.

To become a name in every Indian household.